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Laura Simpson

Chief Intelligence Officer, McCann Worldgroup

Laura Simpson is the Chief Intelligence Officer for McCann Worldgroup and the President of the global thought leadership group, McCann Truth Central. Laura heads up the network's global intelligence capability that has been the driving force behind some of the most impactful and culturally-significant marketing over the last decade.


McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. The company has more than 15,000 employees and is united across 100+ countries by a mission to help brands earn a meaningful role in people’s lives. Our McCann Worldgroup network is comprised of McCann, MRM, CRAFT, FutureBrand and RafterOne and we partner with Momentum Worldwide, Weber Shandwick and UM to deliver solutions across the entire marketing communications spectrum.

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