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Richard Bassett

VP of Digital & Analytics, International, NICE

Richard leads the Digital, AI & Analytics business across NICE International. Focused on digital transformation using data and AI to accelerate time to value and success, Richard is passionate in helping brands understand the opportunities available in driving incremental sales, reducing operational costs and improving customer and agent satisfaction.


At NICE we are passionate about removing the friction between companies and consumers, creating extraordinary experiences that build brand loyalty and create unbreakable bonds. NICE is at the forefront of the CX industry, forging the path for businesses everywhere by combining conversational AI with our unmatched breadth and depth of data, applications, and workflows. NICE can help you empower your workforce with trusted conversations to create exceptional experiences. We are known for our innovation and comprehensive end-to-end CX approach, combining digital entry points, journey orchestration, smart self-service, prepared agents and complete performance suite, all embedded with our purpose-built CX Analytics, AI, and domain expertise.

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