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Una Softic

VP Japan, Soul Machines

Una is VP Japan at Soul Machines, an AI company that is known for creating autonomously animated digital people with the ability to automate and personalize digital interfaces and interactions at scale. Prior to her current role, she led global technology programs at Nikkei as Head of Innovation at Nikkei Editorial Innovation Center. She started her career at General Motors in Slovenia and Intel in Germany, covering international business development across EMEA, and before moving to Japan, drove the international business development of software
startups in San Francisco. Una holds a double MA degree in Linguistics from the University of Ljubljana, Slovenia.


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