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CX & COMMERCE

Discover How Agentic AI Transforms Customer Experiences Across the Journey: From Marketing to Commerce

About this Track

This track explores how Agentic AI is reshaping customer engagement across the full journey - from first interaction to conversion and loyalty. As consumer expectations rise, brands are moving beyond static campaigns and basic automation to deploy autonomous AI agents that power real-time, personalized conversations. These agents drive discovery, accelerate purchase decisions, and build long-term relationships across every digital touchpoint. Learn how to design AI-powered journeys that are context-aware, brand-aligned, and conversion-focused.

Who Should Attend?

  • Customer Experience Leaders

  • E-Commerce & CRM Leaders

  • Marketing & Digital Leaders

  • Business & AI Innovation Leaders

What We'll Learn & Explore?

✓ What Does Agentic AI Really Mean for Customer Experience and Commerce?
✓ How to Deliver Personalized, Omnichannel Journeys at Scale
✓ Driving Conversions, Retention, and LTV with Autonomous AI Agents
✓ Orchestrating Seamless Customer Flows Across Marketing, Commerce, and CRM
✓ Turning Real-Time Signals into Context-Aware Engagement
✓ Balancing Automation, Brand Voice, and Human Touch in Every Interaction

SESSIONS

PLEASE NOTE THAT SESSIONS ARE BEING UPDATED CONTINUOUSLY

09:00 - 10:00

October 30, 2025

Masterclass

How Agentic AI Transforms Customer Experience: From Technological Evolution to Practical Tips

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Head of Product Engage, CM.com

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10:00 - 12:00

October 30, 2025

Workshop

7 Years of Innovation: Tobi’s Leap from NLU to GenAI and the Agentic Future

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Global Lead on Conversational AI, Vodafone

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12:00 - 14:00

October 30, 2025

Workshop

From Support Chatbot to Agentic Commerce: On’s Evolution Journey

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Lead Conversational AI, On AG

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Global Conversational AI Senior Specialist, On AG

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SPEAKERS

Rutger de Ruiter

Head of Product Engage

CM.com

Aura Hita Losa

Lead Conversational AI

On AG

Clara Rizzo

Global Conversational AI Senior Specialist

On AG

Thomas Neumann

Global Lead on Conversational AI

Vodafone Group

Yoav Barel

Founder & Chairman

Chatbot Summit

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