How Agentic AI Transforms Customer Experience: From Technological Evolution to Practical Tips
Abstract
Agentic AI is revolutionizing the way we work, introducing digital colleagues that transform customer experiences and internal operations. These scalable, autonomous AI Agents take over repetitive tasks, empowering employees to focus on more meaningful and creative work - making processes smarter, faster, and more enjoyable.
In this masterclass, Rutger, our Head of Technology, will guide you through the evolution of Agentic AI, from its current impact to its future potential. Through real-world use cases and forward-looking insights, he’ll explore how this groundbreaking technology is shaping marketing, service, and operations. Discover how human creativity and AI innovation will continue to redefine the future of retail.
Topics To Be Covered
Evolving from automation to agentic engagement
Integrating AI agents across customer-facing functions
Personalization at scale in high-frequency journeys
Balancing autonomy, trust, and brand consistency
Who Is This For?
Heads of Customer Experience and Customer Support
E-commerce and Marketing Managers
General Managers and CEOs of mid-sized brands
Teams managing complex, multi-touchpoint customer journeys
Meet Your Speaker
Head of Product Engage, CM.com
Rutger de Ruiter is the Head of Product Engage at CM.com, a global leader in conversational commerce solutions. With a strong background in product management and innovation, Rutger is passionate about creating seamless customer engagement experiences through cutting-edge technology. At CM.com, he leads the development of the Engage platform, empowering businesses to connect with their customers via personalized and scalable communication channels. Rutger is dedicated to driving growth and delivering value by bridging the gap between technology and customer needs.
ADDITIONAL INFORMATION
Time & Place
October 30, 2025
09:00 - 10:00
Hôtel Mövenpick Amsterdam City Centre
Matterhorn III
40
Limited Seating Still Available Upon Registration.
Notes
Agenda for this session
5 min introduction
25 min presentation
15 min Q&A
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