OUI.sncf, e-commerce leader in France, believes that the conversational commerce will be our future. It’s easy for the customer to “speak” but a real challenge for the brand to understand and be pertinent. Here, we will explain how we built our experience by offering many channels to the customer to interact with us and developing in the same time our experience in order to be the best assistant for our customers.
Bots Underpinning the Mobility of Tomorrow: Success Story of OUI.sncf Launching OUIbot
I’m Caroline, Product Owner of OUI.sncf, company part of the SNCF group (the french railways). We provide a conversationnal experience to our customer on our website, Messenger, Google, WhatsApp, Business Chat and Alexa. Our customer can book a train ticket directly with our bot.