To be provided soon

16:50

Dec 11

Conversation Stage

From Chatbot to Conversational Excellence- Spot on the Deutsche Bahn Journey

15 mins

Keynote

Karoline Malzbender is leading the company wide chatbot project and team of Deutsche Bahn. Within this role she is driving the digital transformation through an end-to-end product management – always having the customer in mind. After 10 years of digitalization experience at Axel Springer she now is heading for a new way of interacting with the customers in the mobility sector – through channels that will provide more information in urgent manners and help the customer to be directed through a jungle of information of Deutsche Bahn. Finding proper artificial and conversational intelligence solutions beyond all marketing is her prior aim while developing a chatbot on a company owned platform.

Karoline Malzbender

Manager Digital Operations, Deutsche Bahn AG

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