How to Make Emotionally Engaged Digital Assistants
Product Owner Digital Assistants, Ford Motor Company
Shyamala Prayaga is a UX evangelist turned product owner with experience designing for mobile, web, desktop, and voice-based interfaces. At Ford, she is the product owner for the Autonomous Digital Assistant. She leads the company-wide Ford's Autonomous Digital Assistant innovation for voice and chatbots by owning and executing the roadmap and overall vision.