10 mins

Real Life Success Stories of Brands Launching Bots

The abstract and description of this talk will be provided soon. Stay tuned for updated on this and more talks which we'll be announcing in the next few weeks.

June 26

Main Stage

Anat Givoni Cohen

Customer Communications Manager, El Al Israel Airlines

Short after graduating Industrial Engineering at Tel Aviv University in 2003 Anat joined El Al airlines. Working in a variety of economic and technological roles across the Airline she had the fortune of discovering an exciting industry always on the move. In the last few years she has been leading the customer communications department in the Digital and IT division including all of the CRM and contact center solutions. In search of means to improve customer experience and deflecting calls to more cost effective channels she initiated and managed the implementation of a highly innovative Hybrid Messaging Bot solution and was proud to be the first Company in Israel and one of the first in the world to Launch customer care via WhatsApp last year. Until today, the feedback from their customers is exceptional and the commercial results are very good. These days El Al continues to expand the use of this excellent solution and is looking forward to providing their customers with more advanced ways to communicate with them.

Yannick Combourieu

Head of Product Management,

Yannick is the head of Product Management for, one of the biggest French e-commerce websites. He has been working in the travel industry for more than 10 years, building digital products that help millions of people to plan and book their travels in France and Europe. He successfully launched one of the first transactional chatbot on the French market which is now used by more than 10.000 customers per day in order to get information and book train tickets. He is passionate about technology and how it can be leveraged to improve customer experience. He strongly believes that brands must strive to adapt to the ever shifting customer behaviors and technological landscape in order to stay relevant for the years to come and that conversational interfaces will be as disruptive as the mobiles app once were in 2007.

Akemi Tsunagawa

Founder & CEO, Bespoke Inc.

Akemi Tsunagawa is the founder & CEO of one of the fastest growing chatbot startups in the travel industry, Bespoke Inc ( Akemi founded Bespoke in 2015 to create a new digital experience for travelers. Its AI concierge, Bebot, is Japan's first and most used multilingual chatbot that acts as a concierge to enhance guest experiences. Bebot is currently servicing wide range of clients from Narita International Airport to Sofitel Hotel. Prior to Bespoke, Akemi worked in institutional product development roles at Fidelity International, management consulting at Deloitte, and investment banking at Macquarie Capital.


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