In brand building, PR and storytelling are important success factors, in particular, when it comes to raising awareness in the market and reaching customers, business partners, employees or investors. Especially for young technology companies, that often claim innovative products and services, it is crucial to earn the trust of the target group through clear and concise communication. Even with scarce resources, the right measures ultimately lead to growth and success. In his keynote Tilo Bonow, investor, tech PR expert and entrepreneur himself, will give practical advice on how to set up a communication strategy underlined by best practices from our conversational AI clients, in which he will share important learnings.
Storytelling for Tech Brands: Building Trust for Conversational AI
Tilo Bonow is founder and CEO of PIABO, Germany’s leading PR partner for the digital economy based in Berlin. He established PIABO with the mission to support globally ambitious tech entrepreneurs with launching their business ideas and actively recognizing potential for achieving their growth targets. Tilo is keynote speaker at international tech conferences such as NOAH, DLD and MWC as well as a passionate and active supporter of the digital ecosystem as a mentor at Plug & Play and Microsoft Ventures, among others. As a value adding investor in over ten fonds, he accelerates the growth of upcoming business stars.