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Celebrate ANNA’s 1st Birthday, the Virtual Assistant of ABN AMRO!

ABN AMRO’s virtual assistant ANNA celebrates her first birthday after being launched in 2018. Raising her is a tough job and a lot of professionals with different backgrounds are working on this. During the presentation, we will tell more on ANNA’s journey and the people behind her.

Dec 11


15 mins


Bob van Groningen

Bob van Groningen

IT Engineering Lead Customer Interaction, ABN AMRO

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Bob is an impact driven leader with a background in both marketing, product management,
consultancy and IT strategy. He is now responsible for IT development in the area of Customer
Interaction within ABN AMRO. With great passion he has been focussed on the technical
development of ABN AMRO’s conversational platform. Scaling the platform and truly helping
customers and employees is the goal. Besides this Bob is also responsible for digital Client. Onboarding and the IT solutions for ABN AMRO’s webcare team.

Jeroen Das

Jeroen Das

Product Owner Conversational AI, ABN AMRO

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Jeroen works as a Product Owner with Team Chatbot at ABN AMRO since its start in 2017. Starting with four colleagues working on an MVP. Today Team Chatbot contains over 40 colleagues working on the Conversational AI platform which hosts multiple chatbots of which Chatbot Anna is the leading personality of the platform. Jeroen has experience in upgrading an MVP to a product that plays a key role in the digital strategy of the bank.


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