Accurately helping the user is challenging, even when only chatting about the weather. Now what if it’s not the weather, but a declined transaction? At ABN AMRO we focus on understanding the user when they have questions about their financial products. The diversity of the questions, contexts and banking processes, makes the intent landscape hard to track. We needed a way to gain insight in these complex processes and find a structural way to bring questions and answers together in a flexible dialogue. How to define intents? Where does one stop and the next begin? How do we keep track of all the connections between these dialogues? And how can we cut up long complex dialogue into more manageable pieces?