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Media Panel

Media Panel: Generative AI's Role in Shaping Tomorrow's Newsrooms

The rise of Generative AI and Large Language Models is ushering newsrooms into a renaissance of digital journalism. These tools promise unprecedented efficiency, deeper insights, and a fresh approach to news reporting. But, as with all transformative technologies, they come with challenges and opportunities.

Join us for a conversation, guided by industry forerunners, as we navigate this novel landscape:

* AI as the Modern Newsroom's Ally: Discover how AI can sift through vast data, draw insights, and assist journalists in crafting compelling narratives. Explore how chatbots and digital assistants redefine audience engagement, making news consumption a more interactive experience.

* Fact, Fiction, and the Digital Balance: While generative tools create realistic content, newsrooms possess the adaptability to maintain the sanctity of truth. Delve into strategies that allow newsrooms to leverage these technologies while ensuring content authenticity.

* The Deepfake Challenge & Opportunity: The evolution of deepfakes is undeniable. But for every challenge they pose, there's an AI-driven solution waiting in the wings. Learn about innovative tools and strategies that newsrooms are deploying to counteract and validate digital content.

This session promises a balanced perspective, shedding light on AI's potential to enrich journalism while ensuring integrity and trust remain at its core.

Oct 12

16:15 - 16:35

Main Stage

Claire Williamson

Claire Williamson

Managing Director, Resonance

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Claire is the Managing Director of Resonance. She has more than 20 years of PR and marketing experience, working with start-ups to multi-national organisations across the technology, professional services and financial industries. Claire is currently the Chair of the PRCA Council and chairs the PRCA Analyst Relations Group.

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