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On the Verge of Seismic Change? How AI Reshapes Human Interactions with Brands

Artificial Intelligence will undoubtedly augment human experiences in powerful ways. The pace of change is already unleashing a multitude of emotions as normal people struggle to figure out what artificial intelligence will mean for their family, their jobs, and their daily interactions.

McCann Worldgroup has interviewed 19,000 people about their attitudes towards these changes and in today’s keynote, Laura Simpson will share the expectations, fears and hopes of real people around the world. She will explore where and when people are comfortable to interact with machines vs. humans and what benefits and barriers they foresee in these interactions. Laura will also offer examples of how brands are negotiating the new world of human and non-human interactions and the seismic change she sees on the horizon.

Oct 12

10:00 - 10:15

Main Stage

Laura Simpson

Laura Simpson

Chief Intelligence Officer, McCann Worldgroup

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Laura Simpson is the Chief Intelligence Officer for McCann Worldgroup and the President of the global thought leadership group, McCann Truth Central. Laura heads up the network's global intelligence capability that has been the driving force behind some of the most impactful and culturally-significant marketing over the last decade.


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