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Strategic Implementation and Risk Management: Deploying Generative AI in Large Corporates

Delve into the intricate process of deploying Generative AI within large corporate structures in this insightful workshop. KPN, a Dutch telecommunications company, has implemented gen AI in several domains. One application of gen AI that in particular stands out is customer facing application of Gen AI, meaning there is no human-in-the-loop. In this case in the KPN’s digital assistant Dot. The risk of AI on society, the impacts on jobs, all the way to our extinction is all over the news almost every other day. In this masterclass, however, we will focus on the risks in an enterprise setting and how to go about them. KPN will share its approach as a primer, but how you apply gen AI in your organization or business is likely different. And so is how you go about this. Discover strategic implementation methods and understand critical risk management approaches. This workshop is tailored for professionals aiming to execute AI initiatives with precision and foresight in large-scale organizations.

March 19

16:00 - 17:30


Mark Wessel

Mark Wessel

Product Lead Digital Channels & Digital Assistant, KPN

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Mark is product lead for the digital channels at KPN. And in addition Mark heads up Conversational AI at KPN, where he is responsible for overseeing the Digital Assistant. His primary objective is to provide KPN customers with highly personalized and relevant experiences. Mark holds a Master of Science degree in Computer Science from Delft University of Technology. Prior to joining KPN in 2015, he worked for nine years at Accenture, specializing in digital innovation and strategy. Mark is driven by his passion for technology that enhances, simplifies, and enriches the lives of users, making their experiences effortless and more enjoyable.

Mark has been working in the domain of conversational AI since 2018 focusing on building a mature omnichannel (web/app/voice) omnichannel digital assistant as the primary starting point for digital journeys, grounded in a digital first, human assisted strategy. Since 2023 focusing on embedding generative AI solutions both in the Digital Assistant and the KPN organization at large.


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