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What We've Learned From Shipping Cortana in Skype- Leverage Habits, Don't Create Them

In 2019, each of us has multiple devices, tons of apps and endless notifications that keep us busy and actually - overwhelmed. We are addicted to technology but our attention span is minimal – we’re lazy when it comes to getting used to something new. Since we’re already flooded with noise, information and entry points, it’s almost impossible to create new habits. Tools are much more likely to succeed when leveraging existing habits, and using them to provide value to the user without interrupting their natural flow. In this session we’ll better understand what “leveraging habits” means and see some examples of successful products that did it right.

June 26

10 mins


Shira Weinberg Harel

Shira Weinberg Harel

Senior Product Lead, Microsoft Cortana

Copy of BRN19 Logos for company page- 45

Shira Weinberg Harel is a senior product lead at Microsoft. She's a product manager at heart with 15 years' experience in the software industry both as an engineer and as a PM. She has led products both in local startup-like teams and wide corporate environment, including on{X} and Cortana. Her aspiration is to improve the users' lives by creating amazing products. Shira is also the co-founder of LeadWith, an organization promoting women in the Israeli tech arena.


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