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The NLP Lab – part of the BMW Group IT - is an innovative and international team with the mission to transform the experiences of BMW Group customers’, dealers’ and employees’ by integrating cutting-edge NLP technologies into BMW’s business processes. May it be creating a chatbot for a support hotline, implementing a machine translator of automotive texts, running a sentiment analysis over millions of customer reviews or analyzing legal documents and contracts, BMW’s NLP lab will always find an innovative and scalable solution.

Speakers By


Mingyang Ma

Conversational AI Engineer, BMW AG

Mingyang is a high motivation explorer and actioner in the computer science and AI area. She has been studied and worked in the IT Innovation area with a variety of topics, not only in Germany but also in the USA and China. After experience challenges in VR, Self-dring Car, Robotics and Data Analytics Projects, she found her passion in Bot. She sees the revolution of CUI, VUI is a must-have, and believe in the change of UI will also trigger the birth of all new products, shipping the users' daily life. Now she is working on a project in BMW that aiming to build a bot ecosystem, providing BMW employees and related partners one single interface to automate business processes among the whole BMW value chain.

Bernhard Pflugfelder

NLP Lead and Data Science Advisor, BMW AG

Bernhard Pflugfelder has 10+ experience in the in the fields of information retrieval and natural language processing and worked across various businesses. He is working over 5 years in Automotive and is currently leading a NLP initiative within the BMW Group. One focus of that NLP initiative is conversational AI in order to facilitate business processes across the BMW value chain and to create a novel user experience for customers, dealers and employees.

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