Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans with 175,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and services. Furthermore, the company aspires to be leading in the fields of connectivity, autonomous driving and alternative drives with its forward-looking innovations. The product portfolio comprises the Mercedes-Benz brand with the sub-brands Mercedes-AMG, Mercedes-Maybach and Mercedes me - as well as the smart brand, and the EQ product and technology brand for electric mobility. Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2018 it sold more than 2.3 million cars and over 420,000 vans. In its two business divisions, Mercedes-Benz AG is continually expanding its worldwide production network with over 40 production sites on four continents, while aligning itself to meet the requirements of electric mobility. At the same time, the company is developing its global battery production network on three continents. Sustainable actions play a decisive role in both business divisions. To the company, sustainability means creating value for all stakeholders on a lasting basis: customers, employees, investors, business partners and the society as a whole. The basis for this is the sustainable business strategy of Daimler in which the company takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.

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Mercedes-Benz AG

Nikola Aschoff is leading the global Product Management for Extended Digital Services in the Marketing & Sales organization of Mercedes-Benz. In this role she is driving the digital transformation of Mercedes with the goal of a seamless customer journey covering online and offline touchpoints. Nikola has 18 years experience on the edge of Business and IT and has been most times driving introduction of new digital products or the digital transformation in general. Before she joined Mercedes-Benz in 2017, she worked many years for HP and Microsoft. Focus area of her work is digitial strategy and artificial intelligence, especially conversational intelligence

Head of Extended Digital Services, Mercedes-Benz

Nikola Aschoff