

THE 4TH INTERNATIONAL

ESTREL BERLIN | OCT 23-24
WORLD'S #1 BOT CONFERENCE
Chatbots | Voice Assistants | Messaging | WhatsApp | RCS
Customer Experience Innovation | Customer Service Automation
Natural Language Processing | Conversational A.I.
Prices rise again on
Oct 1 @ 8PM CET
1500+
Attendees
300+
VIPs
100+
Speakers
50+
Exhibitors
50+
Journalists

We believe people should have the freedom to interact with technology using natural language.

OUR GROWING COMMUNITY


HIGHLIGHTED WORKSHOPS
TUESDAY | OCT 24, 2018

This workshop will explore the importance of voice first experiences for the future of broadcast media (and why I decided to join the BBC). We’ll move on to look at how voice first will affect all businesses and provide practical tips on how to design and deliver voice first experiences in your organization. We will look at examples from BBC voice first experiences to illustrate some of the points.
Key Learnings
-
Why voice first experiences are key to the future of broadcast media and the effect on all future customer experiences
-
Practical tips on how to implement voice first experiences in your organization
-
Approaches to design and delivery to ensure ongoing success
10:00-11:00
Daniel Whaley
Senior Architect | Product, BBC
Talking With The Audience… A Practical Exploration Of Voice First Experiences

Conversational copywriting is crucial to making bots more helpful, natural and persuasive when talking to users. In this workshop, you will learn principles from both psychology and copywriting to create better user experiences for chatbots and voice assistants.
We will discuss how to write for empathy and motivate your users, how to use the Bot Scorecard to evaluate your work, how to design a persona based on psychology, and how to design conversations for service, sales and persuasion, and managing emotions.
The principles you will learn in this workshop can be applied for both voice and chatbots. And they can be used on every conversational platform.
Key Learnings
-
What to focus on when designing conversations
-
How to use psychology to design a bot persona
-
How to build a standard vocabulary
-
How to motivate and influence users
-
How to design for service, sales and persuasion
-
How to deal with emotions
11:00-12:00
Advanced Conversation Design For Chatbots And Voice Assistants
Hans van Dam
Managing Director, Robocopy.io
Booking.com currently handles 1.4 million bookings every 24 hours with 25 million bookable rooms. At this scale, how do we make sure we provide our customers with fast and efficient answers to their questions?
In this session, Phil and his team will share how Booking.com developed their virtual assistant that combines artificial intelligence with human support from customer service agents and accommodation partners.
They will talk in detail about how they started building the Booking Assistant at a time when no one understood conversational interfaces; how their perception of agile team delivery changed and the best ways to get design and machine learning work closely together to solve fundamental customer problems.
Key Learnings
-
A background in how we started building the Booking Assistant to solve pragmatic customer needs without getting caught up in shiny technologies
-
How to create a highly collaborative and iterative development environment suited to creating conversational interfaces for customer service
-
Ways to bring design and machine learning closer together to enhance the customer experience
12:00-13:00
Talking With The Audience… A Practical Exploration Of Voice First Experiences
Phil Parsons
Product Owner, Booking.com
Learn how HubSpot is using chatbots to drive growth and how to utilize them in your demand generation strategy. I will be sharing how HubSpot spent 70% less on each lead using chatbots, the key metrics for running your own chatbot experiments and some best practices for conversion rate & post click optimizations.
Key Learnings:
-
How HubSpot spent 70% less on each lead using chatbots
-
How to add chatbots into your own demand generation strategy
-
Key metrics for running your own chatbot experiments
-
Best practices for post-click optimization (PCO)
12:00-13:00
Marketing Strategy | Optimizing Your Marketing Strategy Through Bots
Justin Lee
Head of Growth - Chatbots & Messaging, HubSpot

Booking.com currently handles 1.4 million bookings every 24 hours with 25 million bookable rooms. At this scale, how do we make sure we provide our customers with fast and efficient answers to their questions?
In this session, Phil and his team will share how Booking.com developed their virtual assistant that combines artificial intelligence with human support from customer service agents and accommodation partners.
They will talk in detail about how they started building the Booking Assistant at a time when no one understood conversational interfaces; how their perception of agile team delivery changed and the best ways to get design and machine learning work closely together to solve fundamental customer problems.
Key Learnings
-
A background in how we started building the Booking Assistant to solve pragmatic customer needs without getting caught up in shiny technologies
-
How to create a highly collaborative and iterative development environment suited to creating conversational interfaces for customer service
-
Ways to bring design and machine learning closer together to enhance the customer experience
14:00-15:00
Conversational AI Demystified: Build Your Bot Live On Stage With Almost No Code
Sascha Wolter
Principal Technology Evangelist & Senior UX Consultant, Cognigy

HIGHLIGHTED KEYNOTES
WEDNESDAY | OCT 24, 2018

With the recent announcements of WhatsApp and Apple Business Business making their platform accessible for leading brands together with the huge uptake in the adoption of voice assistants, we are reaching the inflection point we’ve all been waiting for. It is now clearer than ever that natural language experiences, be it via voice, text or video, are going to change the daily lives of billions of consumers and employees around the world.
Join Yoav Barel, Founder & CEO of Chatbot Summit, as he paints his vision for the market, provides an up to date macro market analysis, reveals interesting statistics and shares future trends. During his keynote, Yoav will provide invaluable insights backed by real-life success stories, of leading brands launching conversational experiences and of break-through startups developing the cutting edge technologies which would help advance our interaction with Technology through natural language.
Founder & CEO, Chatbot Summit
Yoav Barel
State of the Bots
09:20 - 09:40 | Opening Keynote

AI – and particularly chatbots – are reaching an inflection point. Today’s chatbot technology is helping companies reimagine how they engage with customers -- all in an effort to create better experiences and long term loyalty. The value is clear to businesses, but are consumers bought in? In this session, Amit will discuss where we are in the hype-cycle of chatbots, what’s holding back bots today, and what, we as an industry, need to do to continue moving forward.
CTO, Bold 360 by LogMeIn
Amit Ben
10:20 - 10:40 | Keynote
Manifest Destiny: Who Will Shape the Future of Chatbots?

Somewhere between $250M and $1B has been invested in chatbots in the past few years. But has anyone in the world yet had a really compelling dialogue with a chatbot? The results so far are, at best, “mixed.” But that’s changing as we speak. Advances in underlying technologies, access to better data sets, and the arrival of ever-better entrepreneurs, scientists, and engineers are about to crack this field wide open. Investors are more excited than ever, and, as their perspectives have become more sophisticated, focus has gotten sharper. Where are VCs most eager to invest in the coming twelve months? Hear from top investors in the chatbot field to learn what is possible now and what’s right around the corner.
10:40 - 11:00 | Keynote
Michael Fertik
Investing In Bots
Founder & Managing Partner, Heroic Ventures

11:00 - 11:20 | Keynote
Everything You Ever Wanted to Know About WhatsApp But Were Afraid to Ask
Co-Founder & CTO, Smooch
Mike Gozzo
Co-Founder & CTO, Smooch
Mike Gozzo
Everything You Ever Wanted to Know About WhatsApp But Were Afraid to Ask
11:00 - 11:20 | Keynote

For companies building a virtual agent for customer service, the critical question is: Which bot to build, and why? Today, most can’t answer it without a cumbersome, manual discovery process, largely based on anecdote and intuition, that uncovers only a percentage of opportunities for augmenting human agents with virtual ones that provide 24/7, non-queued service. In this session, learn how machine learning techniques can open that "black box" by unlocking insights about what those opportunities are.
11:20 - 11:40 | Keynote
A Data-Driven Approach To Building AI-Powered Virtual Agents
Ofer Ronen
General Manager, Chatbase


WHO ATTENDS?
MAIN MOTIVATIONS


CONNECT
WITH 2000+ ATTENDEES
PRE NETWORKING EVENT
CONVERSATION AREA
VIP DINNER
SIGNATURE AFTER PARTY


LEARN
FROM 100+ SPEAKERS
VOICE EXPERIENCES
STRATEGY & MARKETING
CONVERSATION DESIGN
MACHINE LEARNING


GROW
50+ EXHIBITORS
DOZENS OF LEADING BRANDS
HUNDREDS OF DEVELOPERS
STARTUP COMPETITION
SCHEDULED 1:1 CONVERSATIONS

OUR VENUE ESTREL BERLIN
Host venue to upwards of 1,800 events a year, the Estrel Congress Center is Berlin’s premier event location. Whether hosting a conference, gala, trade fair, or media event, the congress center’s 269,000 sq ft of multifunctional event space offers the flexibility to accommodate the broadest spectrum of events. The Convention Hall I has a capacity for up to 6,000 persons, the Convention Hall II features two venues to accommodate up to 5,200 people, and 75 additional conference rooms are available in a variety of sizes - all of which are outfitted with the very latest in technical equipment.
The adjacent 1,125-room Estrel Hotel, coupled with the show production presented at the in-house Estrel Festival Center, makes the Estrel Berlin one of Europe’s most sought-after event locations.

Estrel Berlin
Sonnenallee 225 12057 Berlin, Germany
Phone +49 30 6831 0