Gemma Alvarez is the Global Commercial Product Owner for TOBi, Vodafones customer service chatbot, who is a trusted, helpful and easy concierge, here to support Vodafones customers.  She helps carve out the future strategy of TOBi improving customer experience and pushing the boundaries of chatbots.  Helping Vodafone Markets launch,  accelerate the volume, improve the quality and innovate through TOBi. Previous to this, Gemma headed up Mobile Cloud Enterprise (Apps, Chatbots and Customer Experience Analytics), IoT and API Platform for Oracle UK in Business Development for almost 3 years. She was pivotal in launching the Intelligent Bot Cloud Service for Oracle helping many customers align chatbots to their core business, automating repetitive tasks. She has almost 7 years' experience at Microsoft where she started off in the Sales Graduate Program, and then moved to a technical evangelist role where she worked on mobile apps, helping build up the app store and presenting to developers, business and UX around designing apps on the windows store.