Julian is responsible for the end to end experience design of the Global Smart Assistance Ecosystem at BBVA, there he leads UX teams from several countries across the globe in order to define, design and implement the interaction between the bank and its customers through the chatbots in the BBVA’s mobile app (named the #1 banking app in the world by Forrester) and external channels such as WhatsApp, Alexa and Google Assistant. Julian holds the Artificial Intelligence: Implications for Business Strategy certificate from the MIT Sloan School of Management. With 8 years of experience in the CX field, his work has been awarded and exhibited in several places around the world, such as ARS Electronica Festival in Austria, Afsnit I Denmark and Etopia Center in Spain. Julian worked as researcher and UX specialist at Insitum (The leading innovation consultancy in Latin America), there he has led projects in Mexico, Argentina, Brazil and the US for clients such as Facebook, PayPal and Mondelez, just to name a few. Julian studied Industrial Design at UNAM, Mexico and an Interaction Design course at H.I.T., Israel.