Juan Martin Maglione is a ECT Project Lead in the Madrid office of The Boston Consulting Group. Prior to joining the firm, Juan Martin was a Product Transformation Manager at Santander Group. His four-year tenure at Santander included building the Global Cognitive Conversational Solutions Programme, becoming the first cloud artificial intelligence project in the group. Previously, Juan Martin created a startup in Amsterdam, focused in implementing Natural Language Processing (NLP) solutions.

Mark is product lead for the digital channels at KPN. And in addition Mark heads up Conversational AI at KPN, where he is responsible for overseeing the Digital Assistant. His primary objective is to provide KPN customers with highly personalized and relevant experiences. Mark holds a Master of Science degree in Computer Science from Delft University of Technology. Prior to joining KPN in 2015, he worked for nine years at Accenture, specializing in digital innovation and strategy. Mark is driven by his passion for technology that enhances, simplifies, and enriches the lives of users, making their experiences effortless and more enjoyable.

Mark has been working in the domain of conversational AI since 2018 focusing on building a mature omnichannel (web/app/voice) omnichannel digital assistant as the primary starting point for digital journeys, grounded in a digital first, human assisted strategy. Since 2023 focusing on embedding generative AI solutions both in the Digital Assistant and the KPN organization at large.

Jan Zubíček serves as AI Business Strategist at ČSOB, Czech Republic's leading bankinsurance group and part of KBC Group, where he bridges technical capabilities with business objectives to shape and execute strategic AI initiatives. With over 20 years of experience spanning IT, data, and AI domains, he played a key role in bringing Kate to life - ČSOB's groundbreaking conversational AI assistant that has handled over 10 million customer interactions and set new industry standards for personalized banking services.

His current focus is on advancing conversational AI as a transformative force for both customer and employee experience, identifying opportunities where AI creates value and guiding implementation across the organization. This includes product ownership of MyKate, an internal LLM-based assistant that enhances employee productivity across customer service, daily operations, and content generation tasks. His expertise combines deep technical knowledge with strategic business insight, gained from working with both startups and enterprise organizations throughout his career.

Stefan Schaffer is a Senior Researcher and Head of the Human-AI Interaction group at the German Research Center for Artificial Intelligence (DFKI) Cognitive Assistants department.
As project leader of numerous industrial and applied research projects, he realised human-AI interfaces utilising conversational, multisensory, and implicit interaction for domains such as mobility, automotive, tax information, customer service, etc.
Currently, he is working on AI chatbots for value chains and hybrid events. Before joining DFKI, Stefan worked as a product manager at Linon Medien. He studied communication science and computer science and did his doctorate at the Technical University of Berlin in the field of multimodal human-computer interaction.

Aura Hita Losa is a CX Automations Specialist at On, where she leverages over a decade of global digital expertise and more than five years in the Conversational AI industry. As a CX advocate and seasoned marketer, Aura is passionate about advancing Conversational Automation to elevate customer-brand interactions through cutting-edge AI technologies.

Her work focuses on crafting meaningful conversations by understanding user experience (UX) and cross-cultural consumer behavior. Aura’s dedication to fostering impactful and innovative solutions reflects her commitment to transforming the way brands engage with their customers, creating seamless and personalized interactions that leave a lasting impression.

Thomas holds a Ph.D. in Statistics and Econometrics. He spent 18 years as Associate, Partner and Senior Partner at McKinsey & Company, advising clients in insurance, financial services, and IT. After an interlude during which he studied AI, Linguistics, and Computer Science he founded Kauz in 2016.