Juan Martin Maglione is a ECT Project Lead in the Madrid office of The Boston Consulting Group. Prior to joining the firm, Juan Martin was a Product Transformation Manager at Santander Group. His four-year tenure at Santander included building the Global Cognitive Conversational Solutions Programme, becoming the first cloud artificial intelligence project in the group. Previously, Juan Martin created a startup in Amsterdam, focused in implementing Natural Language Processing (NLP) solutions.

Mark is product lead for the digital channels at KPN. And in addition Mark heads up Conversational AI at KPN, where he is responsible for overseeing the Digital Assistant. His primary objective is to provide KPN customers with highly personalized and relevant experiences. Mark holds a Master of Science degree in Computer Science from Delft University of Technology. Prior to joining KPN in 2015, he worked for nine years at Accenture, specializing in digital innovation and strategy. Mark is driven by his passion for technology that enhances, simplifies, and enriches the lives of users, making their experiences effortless and more enjoyable.

Mark has been working in the domain of conversational AI since 2018 focusing on building a mature omnichannel (web/app/voice) omnichannel digital assistant as the primary starting point for digital journeys, grounded in a digital first, human assisted strategy. Since 2023 focusing on embedding generative AI solutions both in the Digital Assistant and the KPN organization at large.

With over 18 years of experience in IT working for companies both small and enterprise size, I`ve spent the last 3 years as the lead enterprise architect for KATE - ČSOB`s virtual assistant. In this role I was responsible for formulating the product vision and making sure that both the technologies and the culture of our company is at the right level to allow us to deliver a data driven virtual assistant.

Stefan Schaffer is a Senior Researcher and Head of the Human-AI Interaction group at the German Research Center for Artificial Intelligence (DFKI) Cognitive Assistants department.
As project leader of numerous industrial and applied research projects, he realised human-AI interfaces utilising conversational, multisensory, and implicit interaction for domains such as mobility, automotive, tax information, customer service, etc.
Currently, he is working on AI chatbots for value chains and hybrid events. Before joining DFKI, Stefan worked as a product manager at Linon Medien. He studied communication science and computer science and did his doctorate at the Technical University of Berlin in the field of multimodal human-computer interaction.

As a CX Advocate and seasoned Marketer, Aura is at the forefront of advancing Conversational Automation in her role as a CX Automations Specialist at On. She brings over a decade of global digital expertise, and has dedicated over 5 years to the Conversational AI industry, with a focus on elevating customer-brand interactions through the application of AI technologies.

Passionate about creating meaningful conversations, Aura is highly engaged in understanding UX and cross-cultural consumer behavior, reflecting her dedication to fostering impactful and innovative solutions.

Thomas holds a Ph.D. in Statistics and Econometrics. He spent 18 years as Associate, Partner and Senior Partner at McKinsey & Company, advising clients in insurance, financial services, and IT. After an interlude during which he studied AI, Linguistics, and Computer Science he founded Kauz in 2016.