This case study of "AA Ireland - The introduction of webchat & chatbot technologies" covers the establishment of a sales webchat team and the introduction of intelligent integrated chatbot sales agents. The combination of chatbots and webchat proved to be a superb success. The webchat team significantly increased the overall online company conversion rate. The subsequent chatbot project resulted in a further 11% increase in online conversion and a 40% reduction in the time it takes the webchat team to deal with a customer.