Join an intimate, peer-driven discussion exploring how On evolved from an NLP-based support chatbot to a global conversational commerce platform. This roundtable invites participants to exchange experiences, challenges, and lessons learned when moving beyond isolated chatbots toward agentic, end-to-end customer journeys.

Rather than a step-by-step walkthrough, this session focuses on real-world decision points: what worked, what didn’t, and how teams adapted across product, CX, and technology. Expect an open dialogue on building scalable, human-like interactions, fostering the right team mindset, and navigating the transition to agentic commerce in practice.