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How to Make Emotionally Engaged Digital Assistants
Product Owner Digital Assistants
Shyamala Prayaga is a UX evangelist turned product owner with experience designing for mobile, web, desktop, and voice-based interfaces. At Ford, she is the product owner for the Autonomous Digital Assistant. She leads the company-wide Ford's Autonomous Digital Assistant innovation for voice and chatbots by owning and executing the roadmap and overall vision.
Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 190,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com
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