Asaf is the CEO and Co-Founder of Pico - The fan personalized communication platform. Pico helps sports teams and brands to communicate with their fans/audience on a 1-to-1 relationship. One of their tools is chatbots- which allows teams to generate additional revenue from sponsored activations. Pico is working with major league teams like St. Louis Blues, Cardinals in the US, on the process with Chelsea FC, Arsenal, Sport 1, Universal Music in Europe. Working with Samsung and all the major teams/leagues in Israel.