Markus Linder is the chief executive officer and co-founder of SMARTASSISTANT, the global leading technology provider for Digital Advice and Guided Selling technologies for online shops, manufacturer portals and service providers. During the last 11 years under Markus’ guidance, SMARTASSISTANT has grown internationally, with offices at several locations in three continents. The technology company supports businesses in varied industries to provide Digital Advice solutions in 100+ product and service categories, generating over 1.8M advisor starts each month. Markus is a driving force behind the growth and success of SMARTASSISTANT, which has acquired numerous large clients such as Canon, Microsoft, Otto, Evans Cycles and many more. Markus and SMARTASSISTANT are both regularly named as leading innovators & experts in the world of eCommerce. Insider-Trends listed SMARTASSISTANT as #13 in a list of top innovations in retail. Moreover, SMARTASSISTANT was featured in Forrester’s report about Top 25 Marketing Technology vendors. Markus has presented around the topic of innovation in retail and eCommerce at numerous large events in Europe and the US, with some highlights including: IBM Smarter Commerce Summit in Tampa, Retail Business Technology Expo in London, EuroCIS forum in Dusseldorf, E-Commerce Expo in London, DMEXCO in Cologne, Guided Selling Live! in Vienna and New York. Chatbot is one of the channel through which our clients are able to provide the end-consumers the Digital Advice. It is the innovative way of interacting with the consumers, without the need of using the human resources, while still providing experts’ guidance that is reliable & giving confidence in their decision making.