Nitzan manages all of the digital marketing, technologies and customer experiences at the Coca-Cola company. Last April, the team launched a one of a kind gaming bot for their loved Fanta brand. The bot interacts with consumers, asking them trivia questions and online challenges. The bot hands out gifts to best performing consumers getting them to come back for another game over and over again. It has reached tens of thousands of teens throughout Israel, having an average time spent of 10 minutes with our bot each visit. They've won best Youtube campaign of April in Israel with our bot campaign.