• Since September 2017 Maccabi Tel Aviv BC's Marketing Director after serving as it's Media Director since 2006. From 1995 - 2006 was a Sports writer and editor for Yediot Aharonot, Israel's biggest newspaper. LL.B in Law and B.A in Business Administration from IDC Herzliya, Maccabi Tel Aviv started enjoying from chatbots through it's partnership with Pico starting at 2017. Maccabi has been communicating directly with its fans in multiple ways in the past year, among them over Facebook Messenger


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