Rich is a Product and UX professional with over 20 years leading the design and implementation of online experiences for some of the world’s top brands including Best Buy, Target, General Electric, Thomson Reuters, Motorola, McGraw-Hill and Sprint. He currently leads Best Buy’s UX Services Team increasing online revenue through user experiences such as chat, scheduling, service estimators, product configurators and self-serve repair. Many of his projects originate from Best Buy’s Strategic Growth Office and have had a significant impact on Best Buy’s evolution and growth in the services sector.