Meet Your Speaker

Eline Sijtsma-van Aken

CDO & Co-Owner, RIFF Digital

BIO

Eline Sijtsma-van Aken is the Chief Digital Officer and Co-Owner of RIFF Digital Engagement, where she leads the company’s mission to create customer experiences that perfectly balance technological innovation with human empathy. With more than 15 years of experience in digital transformation and customer engagement, Eline helps enterprises deliver premium, human-centered service across all channels. Guided by RIFF’s motto “Be Digital, Stay Human,” she combines deep digital expertise with a passion for authentic connection - empowering organizations to transform complex customer contact into meaningful relationships.

TRACKS

*BUSINESS (DUTCH MKB+ 🇳🇱)*

This track focuses on how Dutch business leaders can make AI practical, impactful, and directly applicable to their daily operations. Designed for family businesses, mid-sized enterprises, and corporate executives, the sessions highlight real-world opportunities across finance, insurance, retail, and more. With sessions delivered in Dutch, leaders will discover how Agentic AI can streamline compliance, boost customer engagement, optimize operations, and create new growth opportunities

*CX & AGENTIC COMMERCE*

This track explores how Agentic AI is reshaping customer engagement across the full journey - from first interaction to conversion and loyalty. As consumer expectations rise, brands are moving beyond static campaigns and basic automation to deploy autonomous AI agents that power real-time, personalized conversations. These agents drive discovery, accelerate purchase decisions, and build long-term relationships across every digital touchpoint. Learn how to design AI-powered journeys that are context-aware, brand-aligned, and conversion-focused.

FORMATS