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Leveraging Multiple Large Language Models to Build a GenAI Center of Excellence


Does your company want to use Conversational AI to create self-service experiences for your customers or internal employees? Or, does your company already use Conversational AI, but struggles to take advantage of its full potential? In this session Chris Morgan Brown, a Principal Consultant at Amazon Web Services will talk through how to build a Conversational AI Center of Excellence at your company, including: Program Governance, the key roles you will need on your team, the methodologies to be followed, and the work cadences needed to realize your company’s Conversational AI vision.

Time & Place

March 19

14:00 - 15:30

The Ritz-Carlton Berlin

Salon Tiergarten

Classroom Seating

Max. Capacity: 24 Seats

Meet Your Intructors

Chris Morgan Brown

Natural Language AI , Amazon AWS

Chris Morgan Brown is a Principal Consultant for Natural Language AI in AWS Professional Services. Active in the field since 2015, Chris co-founded Snaps, a pioneering Conversational AI platform later acquired by Quiq. Chris led chatbot developments at Columbia Sportswear before becoming Lead Product Manager for Wells Fargo's retail chatbot. Since May 2021, Chris has been working at AWS, collaborating with large enterprise customers to design, launch, and optimize Conversational AI experiences across voice and chat platforms.

What To Expect

Who Is This For?

✓ AI Strategy Developers

✓ Enterprise Technology Leaders
✓ Customer Experience Innovators
✓ Operational Efficiency Managers

✓ Digital Transformation Experts


✓ Basic knowledge of AI and machine learning

✓ Understanding of large language models

✓ Interest in Conversational AI and its applications
✓ Bring Your Own Laptop

What You'll Learn & Do?

✓ AI Model Integration Techniques

✓ Creating AI Centers of Excellence
✓ Enhancing Customer AI Interactions
✓ Operational Efficiency through AI

✓ Innovative AI Solution Strategies

Agenda & Activities

  • Getting Settled  5 minutes

  • Information Session  40 minutes

  • Break   5 minutes

  • Individual / Group Exercise 20 minutes

  • Q&A/Discussion  20 minutes

  • Reflection/ Discussion  20 minutes


In order to register to our workshops you must purchase a Platinum Pass. With the Pass you are eligible to select up to 4 workshops. If you are interested in attending only one workshop you may purchase the Gold Plus Pass.

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