Supercharging Mercedes’ MBUX With Conversational & Agentic AI

Product & UX

A deep, practical dive into how Mercedes-Benz builds the next generation of its in-car assistant. In this hands-on workshop, Alexander Schmitt walks participants through the architecture behind #HeyMercedes and the emerging agentic behaviors shaping future MBUX experiences.
Participants will then work in small groups to design and prototype their own agentic interaction flows based on real automotive constraints.

Time & Place

March 24, 2026

15:30 - 17:00

Salon Bellevue

Classroom Seating

Max. Capacity: 64 Seats

Meet Your Intructors

Alexander Schmitt

Head of Speech Technology #HeyMercedes, Mercedes-Benz

Alexander Schmitt has over 15 years of experience in Voice Assistants, Voice AI research, and product development. He began his career at the University of Ulm, joining Germany’s first spoken dialog system research lab in 2007, where he pursued a PhD on AI-driven Speech Dialog Systems in collaboration with New York-based SpeechCycle Inc.

In 2012, Alex joined Mercedes-Benz, contributing to research, advanced engineering, and product development for next-generation in-car voice assistants and emotion AI. A prolific author, Alex has published over 60 international papers in voice assistant-related fields. He currently leads the development of the next-gen #HeyMercedes Voice Assistant, working with a talented team of software developers, data scientists, and product owners to push the boundaries of conversational AI.

What To Expect

Who Is This For?

Product Managers
Conversational AI / Voice UX Designers
Automotive Innovation & HMI Teams
AI Engineers & Developers
IT Decision Makers

Pre-Requisites

No specific technical skills required
Bring Your Own Laptop

What You'll Learn & Do?

Understand the architecture behind Mercedes-Benz’s MBUX conversational and agentic assistant
Explore how #HeyMercedes processes multimodal context
Learn how agentic behaviors enable the car to take autonomous actions safely
Prototype next-generation AI experiences in small groups
Discover best practices for blending conversation and UI

Agenda & Activities

Agenda for this session:

Getting Settled - 5 mins
Information Session - 40 mins
Break - 5 min
Individual / Group Exercise - 20 min
Q&A/Discussion - 20 min
Reflection - 5 min

Prerequisits:

No specific technical skills required
Bring Your Own Laptop

Registration

In order to register to our workshops you must purchase a Platinum Pass. With the Pass you are eligible to select up to 4 workshops. If you are interested in attending only one workshop you may purchase the Gold Plus Pass.