One of the principles the team at Digital at BT Group prides itself on is being customer obsessed. That’s why when they developed AIMEE - our virtual assistant for EE customers - they went the extra mile to ensure she understands her customers’ needs and delivers a great experience.

Having recently celebrated AIMEE’s second birthday, hear Kevin Lee, BT Group’s Chief Digital Officer, explain AIMEE’s journey from inception to launch and how she continues to innovate - including using gen AI to deliver the very best chatbot experience.