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 Vodafone SkyLounge  | Düsseldorf |  Feb 28, 2020 

TOBi is the Vodafone Digital Assistant (much more than just a Bot!), and our TOBi is hosting a 24h Hackathon in the Vodafone SkyLounge on February 28ᵗʰ !

Thank You for Attending  TOBi HACKATHON!

See You Next Time!



Vodafone is a leader in technology communications through mobile, fixed, broadband and TV. 

We have extensive experience in connectivity, convergence and the Internet of Things, as well as championing mobile financial services and digital transformation in emerging markets.

Since making the first mobile call in the UK on 1 January 1985, Vodafone has grown into an international business and one of the most valuable brands in the world. We have mobile operations in 24 countries, partner with mobile networks in 42 more, and provide fixed broadband in 19 markets.

As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers and 22 million TV customers, including all of the customers in Vodafone’s joint ventures and associates.

We’re working hard to build a digital future that works for everyone.

Investment and infrastructure

We’re working in partnership with leading technology innovators, governments, and other businesses to meet the challenge of building the infrastructure on which our digital future depends.


We make technology work for people, families, businesses and communities; we’re excited by the possibilities of the future and always learning

Event Partners

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What is


TOBi is currently one of the largest customer services chatbot implementations in the world.  TOBi has launched in 15 Vodafone markets and is deployed on Web, App, Messaging (such as Whatsapp, FB Messenger, RCS, ABC) and on voice (IVR, Google Home and Alexa). Our goal is TOBi Everywhere, in every market, on every channel, speaking every language. 

As we work to bring TOBi to more customers, we want to work with you, our talented community, to help innovate further.

Who should attend?

This is open to everyone. We are looking for a broad mix within teams to drive business value, amazing user experiences and dialogues, immersive UI and top-quality functionality. Typical roles may include:

  •  Business creatives

  •  Thought leaders

  •  Designers/Creatives

  •  Conversational designs (chatbots)

  •  UI designers

  •  UX designers

  •  And LOTS of developers, developers, developers

Why you should attend? 

  • Come and learn more about Vodafone’s future as a technology communication company, and how TOBi is instrumental in our digital-first strategy around automation;

  • Join our community and network with like-minded individuals, helping carve out the future of TOBi.

  • Amazing prizes!

Why are we

running the


We want to gather insights and fresh ideas that explore how:

  • We can transition TOBi so that it can help build customer rapport and become their trusted companion;

  • We can take TOBi to the next level and help build customer loyalty;

  • We can use TOBi to personalise a customer’s journey based on what they need;

  • We can add value through pro-active/personalised machine-learning artificial intelligence;

  • We can introduce gamification to increase volume and interaction;

  • We can increase the volume of conversations and improve customer satisfaction.

Take part and win one of our amazing prizes!

  • 1st prize: iPhone 11 + Chatbot Summit Ticket

  • 2nd prize: Keep an eye with what you love with V-Camera + An exclusive VIP tour through our 5G Lab including lunch

  • 3rd prize: ESL Weekend Ticket Pass 2020 in Cologne

How to win? 

The output expectation would be a 10 minute presentation demonstrating the overall concept along with a working demo/prototype.  The criteria would be:

  • Concept: how original is the idea?

  • Business impact: how does this save cost, increase TOBi volume or improve customer satisfaction?

  • Design: the quality of the UI, UX and conversation flow.

  • Tech: how much has been coded/implemented for the mini POC?

  • Team: how well the team has worked together during the hackathon?

  • Presentation: innovative communication skills to demonstrate your solution.

Prerequisite to join the event

  • Bring your own laptop to the event

  • Event language is English

  • Come with some prepared idea


Thomas Neumann

Principal Manager Digital

Jörg Knoop

Digital incubator

Hans Van Dam

Founder & Managing Director

Leonid Mishkind

Technical Product Owner

Gemma Alvarez

Global Product Owner

Jason Gilbert

Conversational Designer

Julia Doll

Innovation & UpLift

Yoav Barel

Founder & CEO

Judith McConnell

Chatbot Data Analyst

Meet The Judges

Paul Jacobs

Head of Operations Transformation

Nina Lange-Richter

Head of Digital Products & Portfolio

Jörg Knoop

Digital incubator

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