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Tomorrow belongs to those who build it. Turbocharging BCG’s deep industry and functional expertise, we bring together advanced tech knowledge and ambitious entrepreneurship to help organizations launch their next big bets and enable innovation at scale. We are technologists, scientists, programmers, engineers, and human-centered designers who build to address the world’s most important challenges and opportunities. We are BCG X.

Speakers By


Marc Puig

Lead Software Architect - GenAI Specialist, BCG

Software Architect at BCG X with 15+ years in Software Engineering, MLOps and digital transformation, specializing in Generative AI across various industries.

Expertise in software engineering, architecture design, and data engineering, driving innovation and solutions.

Passionate about mountain climbing, photography, and generative art, with a foundational role in advancing Generative AI technology.

Juan Martin Maglione

Global Gen AI Expert, BCG

Juan Martin Maglione is a ECT Project Lead in the Madrid office of The Boston Consulting Group. Prior to joining the firm, Juan Martin was a Product Transformation Manager at Santander Group. His four-year tenure at Santander included building the Global Cognitive Conversational Solutions Programme, becoming the first cloud artificial intelligence project in the group. Previously, Juan Martin created a startup in Amsterdam, focused in implementing Natural Language Processing (NLP) solutions.

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