Written by: Batya Mor & Elizabeth Schwartz
We have been really excited about the World Cup here at Chatbot Summit! We have had some grueling debates on the winners of each match and have even placed some in house bets 😜
Nonetheless, we took this time to think about how this global tournament has impacted the Chatbot Community. So what did we do?
We decided to reach out to some of our sports bots in the community to see if they were working on anything special. Below is a list of six of our favorites.
Take a look and see how they each differ! We found it pretty cool…
1. Tokabot
Tokabot Football and their bwin WettBuddy bot’s provides updates on matches for their community while also allowing group discussions between fans. They engage fans to live broadcasts and provide an overall experience following sports favorites, alone or with friends, and receive interactive content in real time.
Most interesting insight: Users love interactive content preferably in real time and context.
Most surprising data: The fan’s second screen is always his social chat.
How has your engagement progressed since the start of the World Cup? - We’re having fans from all over the world, in our white label cooperation or in Tokabot Football, and from a B2C implementation.
2. Viber
The name of Viber’s bot is the World Football 2018 bot. They are live on android, ios, windows, linux. The main purpose of the bot is to provide match result predictions. Fans predict match results, collect points for precise predictions, create in-group chat leaderboard and at the end of the tournament win VIP trip to El Classico.
Most interesting insight: Over 380 million interactions with the chatbot so far and ~30 million predictions have been made!
Most surprising data: Based on their data, the chatbot generated an unbelievable retention rate 9x higher than the average for other chatbots.
How has your engagement progressed since the start of the World Cup? Viber has seen a steady growth of new subscribers since the knockout stage and already has more than 3 million engaged users.
3. Tippny
Tippny is a bot offered on Facebook Messenger that provides World Cup quizes and predictions for the matches. Consumers use this bot to test their World Cup knowledge with fun and informative quizzes! They can predict two fun questions for every match and are incentivized to win some prizes at the end of the tournament.
Most interesting insight: Indian World Cup fans love Brazil and Cristiano Ronaldo! They predicted good things for both, by a significant margin! Then came Messi and Argentina. And in the knock-out matches, less than 10% predicted Penalty Shoot-out in any match, guess users predict what they want to see.
Most surprising data: We have been a bit cautious with broadcasts and push messaging, but what we can learn is that if the content is useful and the audience is engaged, push can be a pretty good re-engagement strategy.
How has your engagement progressed since the start of the World Cup? It has grown consistently, we have been acquiring new users organically and they have been participating in more and more quizzes and predictions. We have over 1.5 million monthly interactions.
4. Botnik
BotniK’s Canal+ Sport Afrique bot focuses on sharing updates on the matches. Consumers receive live score updates through messenger, which saves time in comparison to downloading a new app.
Most interesting insight: We learned that Africa is really hooked on football and on Messenger. In less than 10 days, our bot reached more than 130K users!
Most surprising data: Thanks to Opta and the Facebook Broadcast API, I was impressed by the fact that our push messages were delivered in just a few second after each goal.
How has your engagement progressed since the start of the World Cup? People were hooked on the live updates which allowed us to retain existing users while adding some new ones.
5. Pico
Pico is a bot under KAN, which is an Israeli Public Channel Facebook Page operating on Facebook messenger. This bot provides world cup statistics for fans and offers them a way to show their knowledge, take active part in the game's production and win prizes.
Most interesting insight: There are many more females looking and participating in the activations of the World Cup than you would imagine. They are also usually right in trivia questions.
Most surprising data: The participation rates. Thousands of Thousands of viewers participated in the activation.
How has your engagement progressed since the start of the World Cup? We see an increase of ~20% from match to match, and ~50% on big matches
6. Toni
Toni the Football Chatbot provides statistics and insights into the matches by providing an overview of the final scores or users can opt in to receive live updates. Users can chat with Toni at any time to receive proper statistics and fun facts on the players and the game.
Most interesting insight: Since Toni is very much focused on features like ad hoc subscription for "live score" and "match report" the KPIs regarding "call to action" are most interesting to us and have increased by more than 800 percent.
Most surprising data: Of course, we were optimistic about getting good engagement rates, but that about 30% of users press a CTA button every day is then (positively) surprising to us.
How has your engagement progressed since the start of the World Cup? The number of engagements has been at a consistently high level since the beginning of the World Cup. Judging by the fact that fewer and fewer games, the rates are increasing per game.
Now as for us at Chatbot Summit, we were thrilled to hear about the level of female engagement with Pico! Of course, what is expected, is that all of these Bots are focused on different sporting events. You can find live updates about the different football leagues across the globe, cricket in India, as well as tier 1 sports in the US and Europe.