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Strategic Implementation and Risk Management: Deploying Generative AI in Large Corporates


Delve into the intricate process of deploying Generative AI within large corporate structures in this insightful workshop. KPN, a Dutch telecommunications company, has implemented gen AI in several domains. One application of gen AI that in particular stands out is customer facing application of Gen AI, meaning there is no human-in-the-loop. In this case in the KPN’s digital assistant Dot. The risk of AI on society, the impacts on jobs, all the way to our extinction is all over the news almost every other day. In this masterclass, however, we will focus on the risks in an enterprise setting and how to go about them. KPN will share its approach as a primer, but how you apply gen AI in your organization or business is likely different. And so is how you go about this. Discover strategic implementation methods and understand critical risk management approaches. This workshop is tailored for professionals aiming to execute AI initiatives with precision and foresight in large-scale organizations.

Time & Place

March 19

16:00 - 17:30

The Ritz-Carlton Berlin

Salon Bellevue

Classroom Seating

Max. Capacity: 24 Seats

Meet Your Intructors

Mark Wessel

Product Lead Digital Channels & Digital Assistant, KPN

Mark is product lead for the digital channels at KPN. And in addition Mark heads up Conversational AI at KPN, where he is responsible for overseeing the Digital Assistant. His primary objective is to provide KPN customers with highly personalized and relevant experiences. Mark holds a Master of Science degree in Computer Science from Delft University of Technology. Prior to joining KPN in 2015, he worked for nine years at Accenture, specializing in digital innovation and strategy. Mark is driven by his passion for technology that enhances, simplifies, and enriches the lives of users, making their experiences effortless and more enjoyable.

Mark has been working in the domain of conversational AI since 2018 focusing on building a mature omnichannel (web/app/voice) omnichannel digital assistant as the primary starting point for digital journeys, grounded in a digital first, human assisted strategy. Since 2023 focusing on embedding generative AI solutions both in the Digital Assistant and the KPN organization at large.

What To Expect

Who Is This For?

✓ Corporate Strategy Executives

✓ AI Project Managers

✓ Product Leads / Managers

✓ Digital Transformation Leaders
✓ IT and Technology Professionals

✓ Risk Management Specialists


✓ Basic understanding of AI technologies

✓ Specifically LLMs and gen AI risks at large

✓ Knowledge of corporate structure and operations
✓ Interest in digital transformation and innovation

✓ Personal Laptop Required

What You'll Learn & Do?

✓ Articulate the Risks of Gen AI

✓ Risk Management in AI Deployment
✓ Build Understanding of Key Gen AI Risks for Enterprises
✓ Build Knowledge on Risk Identification and Mitigation

✓ Learn About the KPN Gen AI Case

Agenda & Activities

  • Getting Settled  05 minutes

  • Gen AI explainer, KPN case and risks  20 minutes

  • Individual assignment   20 minutes

  • Break 05 minutes

  • Group assignment 25 minutes

  • Group presentation  10 minutes

  • Reflection/ Discussion  05 minutes


In order to register to our workshops you must purchase a Platinum Pass. With the Pass you are eligible to select up to 4 workshops. If you are interested in attending only one workshop you may purchase the Gold Plus Pass.

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