Karoline Malzbender is leading the company wide chatbot project and team of Deutsche Bahn. Within this role she is driving the digital transformation through an end-to-end product management – always having the customer in mind. After 10 years of digitalization experience at Axel Springer she now is heading for a new way of interacting with the customers in the mobility sector – through channels that will provide more information in urgent manners and help the customer to be directed through a jungle of information of Deutsche Bahn. Finding proper artificial and conversational intelligence solutions beyond all marketing is her prior aim while developing a chatbot on a company owned platform.