H&B Model: Building Trust with Generative AI Powered Applications
Join Laura and Yoav as they engage in a discussion about building user trust with Generative AI powered applications. They will explore the intricacies of human-AI interactions, emphasizing the pivotal role of trust between AI and humans. The conversation will touch on the importance of transparency regarding AI's involvement in interactions and the ethical considerations surrounding Conversational AI.
Laura and Yoav will share ethical perspectives and discuss potential strategies as well as the Sunrize H&B (Human & Bot) model that will be used for brands to enhance and build trust in AI-powered applications. This fireside chat promises to offer valuable guidance and ethical wisdom for building trust in AI-driven interactions.
10:15 - 10:30
Chief Intelligence Officer, McCann Worldgroup
Laura Simpson is the Chief Intelligence Officer for McCann Worldgroup and the President of the global thought leadership group, McCann Truth Central. Laura heads up the network's global intelligence capability that has been the driving force behind some of the most impactful and culturally-significant marketing over the last decade.
Founder & CEO, Chatbot Summit