Telekom's Rich Business Messaging (RBM) has the possibility to increase and improve the ways in which people and businesses communicate. It is based on RCS (Rich Communication Services), the evolution of mobile messaging and is meant to replace current standard SMS and MMS messaging. With RCS, millions of Android users can be reached today - without an additional app!
RBM gives brands the opportunity to interact with their customers instantly. This feature-rich messaging will help businesses to engage with their customers and build deeper relationships by providing an interactive platform using chatbots. For consumers it is beneficial to gain direct access to a range of brands and services from within the messaging app itself, instead of downloading multiple apps.