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AA Ireland was founded in 1910 to provide roadside assistance for drivers. Today it is Ireland’s largest Roadside Rescue company and one of the largest companies in Ireland that provides car insurance, home insurance, travel insurance and life insurance. AA Ireland has always been progressive when it comes to adopting new technologies that enable better customer engagement. Six years ago, the AA introduced its mobile app to assist customers with speedy roadside assistance. Today the app offers the quickest way for customers to report a breakdown and also rewards their loyalty with fuel discounts at participating outlets. To build on its existing app and webchat service and to serve customers more efficiently, the AA has introduced chatbot technology to manage customer policy renewals, improve conversions on new quotes and to create a convenient way for existing customers to gain 24/7 access to information about their policies.

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AA Ireland

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