The NLP Lab – part of the BMW Group IT - is an innovative and international team with the mission to transform the experiences of BMW Group customers’, dealers’ and employees’ by integrating cutting-edge NLP technologies into BMW’s business processes. May it be creating a chatbot for a support hotline, implementing a machine translator of automotive texts, running a sentiment analysis over millions of customer reviews or analyzing legal documents and contracts, BMW’s NLP lab will always find an innovative and scalable solution.