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Supercharging Mercedes’ MBUX with Conversational AI in 2.5 Million Vehicles

Absract

In this Masterclass, Alexander Schmitt, Head of Speech Technology at Mercedes-Benz, unveils how Conversational AI is transforming the MBUX system in 2.5 million vehicles. Participants will gain deep insights into the integration of LLMs like ChatGPT, overcoming real-time performance challenges in driving environments, and balancing AI freedom with safety and brand identity. This session will also explore how external knowledge sources enhance MBUX’s intelligence and what the future holds for multi-agent AI in redefining in-car interactions.

Topics To Be Covered

  • Learn Useful Conversational AI Patterns

  • Design Hybrid AI Interfaces

  • Blend Conversational AI with Traditional UI

  • Prototype Interactive AI Solutions

  • Execute Multi-Modal User Journeys

Who Is This For?

  • AI & Technology Leaders

  • Conversational AI & NLP Experts

  • Product & Innovation Managers

  • Human-Machine Interaction Designers

  • AI & Data Science Teams

Meet Your Speaker

Head of Speech Technology #HeyMercedes, Mercedes-Benz

Alexander Schmitt has over 15 years of experience in Voice Assistants, Voice AI research, and product development. He began his career at the University of Ulm, joining Germany’s first spoken dialog system research lab in 2007, where he pursued a PhD on AI-driven Speech Dialog Systems in collaboration with New York-based SpeechCycle Inc.

In 2012, Alex joined Mercedes-Benz, contributing to research, advanced engineering, and product development for next-generation in-car voice assistants and emotion AI. A prolific author, Alex has published over 60 international papers in voice assistant-related fields. He currently leads the development of the next-gen #HeyMercedes Voice Assistant, working with a talented team of software developers, data scientists, and product owners to push the boundaries of conversational AI.

ADDITIONAL INFORMATION

Time & Place

April 1, 2025

12:00 - 12:45

The Ritz-Carlton Berlin

Grand Ballroom II

Roundtables & Theatre Seating

Max. Capacity: 256 Seats

Limited Seating Still Available Upon Registration. Register Your Seat Here.

Notes

Agenda for this session

  • 5 min introduction

  • 25 min presentation

  • 15 min Q&A

REGISTRATION

In order to register to this session you must hold a Platinum or a Diamond Pass. Gold Pass holders can register based on availability only.

Limited Seating Still Guaranteed

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