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CX & AGENTIC COMMERCE

Discover How Agentic AI Transforms Customer Experiences Across the Journey: From Marketing to Commerce

About this Track

This track explores how Agentic AI is reshaping customer engagement across the full journey - from first interaction to conversion and loyalty. As consumer expectations rise, brands are moving beyond static campaigns and basic automation to deploy autonomous AI agents that power real-time, personalized conversations. These agents drive discovery, accelerate purchase decisions, and build long-term relationships across every digital touchpoint. Learn how to design AI-powered journeys that are context-aware, brand-aligned, and conversion-focused.

Who Should Attend?

  • Customer Service & Support

  • E-Commerce & CRM Managers

  • Marketing & Digital Leaders

  • Business & CX Transformation

What We'll Learn & Explore?

✓ What Does Agentic AI Really Mean for Customer Experience and Commerce?
✓ How to Deliver Personalized, Omnichannel Journeys at Scale
✓ Driving Conversions, Retention, and LTV with Autonomous AI Agents
✓ Orchestrating Seamless Customer Flows Across Marketing, Commerce, and CRM
✓ Turning Real-Time Signals into Context-Aware Engagement
✓ Balancing Automation, Brand Voice, and Human Touch in Every Interaction

SESSIONS

PLEASE NOTE THAT THESE ARE THE SESSION FROM APRIl 01 2025 BERLIN EDITION NEW SESSIONS WILL BE PUBLISED SOON

08:45 - 10:15

October 30, 2025

Beyond Chat: Designing Seamless AI-Human Interfaces

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AI Business Strategist, ČSOB

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Conversational AI Design Lead, ČSOB

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09:30 - 10:00

October 30, 2025

How Agentic AI Transforms Customer Experience: From Technological Evolution to Practical Tips

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Head of Product Engage, CM.com

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10:00 - 10:15

October 30, 2025

How Comfort Partners Uses Agentic AI With Voice To Handle Thousands Of Customer Calls Fully Autonomous

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CEO, Comfort Partners

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10:15 - 10:45

October 30, 2025

How Agentic AI transforms (E)-Commerce

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Lead AI Specialists, CM.com

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10:15 - 10:45

October 30, 2025

Balancing Privacy, Innovation, and Fairness: Rethinking AI's Usage Models

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Sr. Developer HALO, CM.com

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10:15 - 10:45

October 30, 2025

The Future of Loyalty in the Agentic AI Era

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Product & Strategy Leader, Sunrize Digital

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11:15 - 11:45

October 30, 2025

Twists and Layers: How AI Agents Spice Up Conversational AI

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Head of Conversational AI & Automation, Zurich Insurance

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11:45 - 12:15

October 30, 2025

From Chat to Voice: Building the Next Generation of AI Interactions

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GTM, Elevenlabs

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12:15 - 12:45

October 30, 2025

Supercharging TOBI: Redefining Customer Experience with Real-time Translation and Voice

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Global Lead on Conversational AI, Vodafone

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14:00 - 14:30

October 30, 2025

Agents of Negotiation: Agentic AI as the Next Frontier of B2C Commerce

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Founder and CEO, moojo.id

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13:30 - 15:00

October 30, 2025

From Support Chatbot to Agentic Commerce: On’s Evolution Journey

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Lead Conversational AI, On AG

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Global Conversational AI Senior Specialist, On AG

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15:30 - 17:00

October 30, 2025

The business of AI: from experimentation to implementation

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Lead AI Specialists, CM.com

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SPEAKERS

Kornelia Papp

Head of Conversational AI & Automation

Zurich Insurance

Roderick Soesman

CEO

Comfort Partners

Rutger de Ruiter

Head of Product Engage

CM.com

Aura Hita Losa

Lead Conversational AI

On AG

Eline Sijtsma-van Aken

CDO & Co-Owner

RIFF Digital

Paul Joustra

SVP Digital Transformation & Gen-AI Innovation

Teleperformance

Clara Rizzo

Global Conversational AI Senior Specialist

On AG

Saskia Dekkers

Lead AI Specialists

CM.com

Thomas Neumann

Global Lead on Conversational AI

Vodafone Group

Gabriel Ceicoschi

Sr. Developer HALO

CM.com

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