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In September 2023, Intuit introduced Intuit Assist, a new generative AI (GenAI)-powered assistant that will provide personalized, intelligent recommendations to help consumer and small business customers make smart financial decisions with less work and complete confidence, enabling them to put more money in their pockets.

Embedded across Intuit’s platform and products with a common user interface, Intuit Assist will put the power of next-generation AI in the hands of customers. Intuit Assist uses powerful and relevant contextual data sets spanning small business, consumer finance, and tax to deliver personalized financial insights to our 100 million small business and consumer customers. This data, combined with the power of Intuit’s AI-driven expert platform and the accelerated investment the company has made in GenAI, will deliver game-changing new experiences. Intuit Assist will intuitively show, guide, help, and do the hard work for users, and connect customers to experts on our Live Platform to provide human assistance when needed.

Speakers By

Intuit

Nicolle Merrill

Principal Conversational AI Designer, Intuit

Nicolle Merrill works at the intersection of business, AI, and design. At Intuit Nicolle works across product, design, engineering, and data science teams to build Intuit Assist, a new generative AI (GenAI)-powered assistant that will provide personalized, intelligent recommendations to help consumer and small business customers make smart financial decisions. Over the past year, Nicolle has built generative AI products, led efforts to upskill design teams for generative AI, and taught prompt engineering across Intuit.
Nicolle is also the author of Punch Doubt in the Face: How to Upskill, Change careers, and Beat the Robots, which helps people prepare for an AI-first workplace. Nicolle takes a human-centered design approach to generative AI product design, ensuring the customer benefit is always top of mind.

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