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Meet Your Speaker

Mark Wessel

Product Lead Digital Channels & Digital Assistant, KPN

BIO

Mark Wessel

Mark is product lead for the digital channels at KPN. And in addition Mark heads up Conversational AI at KPN, where he is responsible for overseeing the Digital Assistant. His primary objective is to provide KPN customers with highly personalized and relevant experiences. Mark holds a Master of Science degree in Computer Science from Delft University of Technology. Prior to joining KPN in 2015, he worked for nine years at Accenture, specializing in digital innovation and strategy. Mark is driven by his passion for technology that enhances, simplifies, and enriches the lives of users, making their experiences effortless and more enjoyable.

Mark has been working in the domain of conversational AI since 2018 focusing on building a mature omnichannel (web/app/voice) omnichannel digital assistant as the primary starting point for digital journeys, grounded in a digital first, human assisted strategy. Since 2023 focusing on embedding generative AI solutions both in the Digital Assistant and the KPN organization at large.

TRACKS

ROI & GOVERNANCE

This track explores how organizations can extract real business value from Agentic AI while ensuring responsible deployment at scale. As AI agents become core to growth strategies, leaders must evaluate ROI beyond cost savings—factoring in speed, scalability, and customer impact. At the same time, robust governance is essential to maintain trust, brand integrity, and compliance. Learn how to align innovation with enterprise control and create clear frameworks for performance and accountability.

DATA & GENAI

This track is for AI engineers, solution architects, and technical teams designing, deploying, and scaling AI systems. Explore the tools, frameworks, and architectures needed to ensure AI systems are robust, secure, and high-performing at scale.

FORMATS

MASTERCLASS

Single-Expert Deep-Dive

✓ Deep Dive into a Specific Topic
✓ Thought Provoking
✓ 30 Minutes Keynote
✓ 15 Minutes Q&A
✓ Interactive Audience-Led Q&A

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