top of page

NLU vs LLM: A Battle of Conversational AI Approaches


This workshop provides a comprehensive approach to building Conversational AI products in the generative AI era. Participants will explore the trade-offs between NLU and LLM approaches and learn how to identify their specific technology needs. Through hands-on design exercises and interactive discussions, attendees will gain a deeper understanding of the strengths and weaknesses of each approach. Ultimately, participants will leave the session a framework to choose the most effective technology or combination of technology for their use case. This class is ideal for Product Managers, Developers, and Designers looking to enhance their products with cutting-edge Conversational AI.

Time & Place

March 19

14:00 - 15:30

The Ritz-Carlton Berlin

Salon Tiergarten

Classroom Seating

Max. Capacity: 24 Seats

Meet Your Intructors

Nicolle Merrill

Principal Conversational AI Designer, Intuit

Nicolle Merrill works at the intersection of business, AI, and design. At Intuit Nicolle works across product, design, engineering, and data science teams to build Intuit Assist, a new generative AI (GenAI)-powered assistant that will provide personalized, intelligent recommendations to help consumer and small business customers make smart financial decisions. Over the past year, Nicolle has built generative AI products, led efforts to upskill design teams for generative AI, and taught prompt engineering across Intuit.

What To Expect

Who Is This For?

Product Managers 




Basic understanding of Conversational AI and its applications

Familiarity with NLU and LLMs

Familiarity with Conversational AI product development processes

(optional) A use case for a new/existing chatbot

What You'll Learn & Do?

Understand NLU, LLM, hybrid (NLU/LLM) trade offs

Apply a design framework to new/existing use case

Identify the right technology for a new/existing use case

Engage in lively discussion

Agenda & Activities

  • Getting Settled  5 minutes

  • Information Session  40 minutes

  • Break   5 minutes

  • Individual / Group Exercise 20 minutes

  • Q&A/Discussion  20 minutes

  • Reflection/ Discussion  20 minutes


In order to register to our workshops you must purchase a Platinum Pass. With the Pass you are eligible to select up to 4 workshops. If you are interested in attending only one workshop you may purchase the Gold Plus Pass.

bottom of page