April 1 | 11:00 - 12:00 | ChatbotSummit

11:00 - 12:00

Horizon Highlights

Designing Scalable Dynamic Customer Experiences Powered by GenAI: Learnings from Zalando Assistant
Jarno Koponen, Product Design Manager, Zalando

About This Horizon

In this masterclass, Jarno M. Koponen reveals how Zalando scaled AI-powered customer experiences across 21 languages and 50 million users, blending generative AI with UX design to drive innovation, personalization, and seamless cross-functional collaboration.

Time & Place

April 1, 2025

11:00 - 12:00

The Ritz-Carlton Berlin

Salon Tiergarten

Theatre

50 Seats

Horizon Sessions

Agenda

Agenda & Activities

Into - 5 Mins
Lightning Keynotes - 10-15 Minutes Each
Table Discussion - 10 Minutes
Q&A - 20 Minutes
Outro - 5 Minutes

Horizon Author

Horizon Moderator

Registration

In order to register to our workshops you must purchase a Platinum Pass. With the Pass you are eligible to select up to 4 workshops. If you are interested in attending only one workshop you may purchase the Gold Plus Pass.