Apple’s Business Chat beta is a powerful way for businesses to connect through Messages with customers on iPhone, iPad, Mac and Apple Watch. With Business Chat, customers can easily get assistance, schedule appointments, and complete purchases with Apple Pay, right from within Messages. Apple Business Chat is secure, integrated into iOS and offers a host of interactive features. In this workshop, you will learn all about these features, including in-conversation authentication, Apple Pay, attachments and more. You will also hear about the steps recommended to deploy Apple Business Chat, as a messaging platform or as a brand. Best practices from live brands and platforms will be shared and you’ll have the chance to ask the experts about all things Business Chat. Media or press, recording, posting is not permitted.